The SMM panel was an excellent discussion, and a good example of what the conference is all about.
Unlike a lot of panels, the three speakers all had very different points of view.
Amber Case gave an overview of the current state of social tools, and made the case for "calm computing," where devices get out of your way and give you time to think.
David Weinberger suggested that social software may be creating a new kind of public space, one based on equality instead of hierarchy.
Doc Searls thought both Amber and David were way too optimistic (as usual), and offered a more skeptical view based on his experience with the Linux community.
I've included some notes from the talk below, but you can also watch it:
-The Social Panel as a combination of Robinhood and Shopify
The Social Panel is a combination of Robinhood and Shopify. The idea is to create a new way for people to interact with their favorite brands. And at the same time, give people the ability to earn money from their social media accounts.
The Social Panel is a platform that allows regular people to enter into an agreement with brands they love. This agreement pays people to post on social media about products or services they buy or use. They earn money whenever someone buys something on their recommendation, but without the need for an affiliate program or any special link they have to promote.
The companies pay them directly, and the platform takes a percentage of that payment as its fee. This gives everyone involved more security in the process.
-List the recommendations that were made during the social panel
The second panel was the social panel, which consisted of the following recommendations:
- The social needs assessment was done completely by the team members, but a complete analysis of the people who live in that area would be very helpful.
- The first task would be to identify a person in charge of gathering all the information from the community.
- The second task would be to identify a person in charge of making sure that the money allocated for this project is well spent.
- The third task would be to identify a person in charge of coordinating with UNICEF and other organizations.
- The fourth task would be to focus on the sustainability and scalability of this project. Any suggestions made by the team should be sustainable and scalable so that they can be implemented in other areas as well.
-Talked about how to engage on social media
I have spent the last two years as the best smm panel manager for a small non-profit. Every day I research what drives engagement on platforms like Twitter, Facebook, LinkedIn and more. I am going to share with you some of the things I've learned.
Engagement is when a person likes, comments on or shares your post. The more people who do that the higher your post will show up in their feed and the more people will see it.
But why do people engage? What makes them like a post?
People are selfish. They want to know what's in it for them. This is true whether it's a blog post, an ad, or a tweet about how amazing your company is. You have to tell your audience what they're getting out of following you - even if it's just entertainment.
-Learning how to utilize new social media platforms is powerful
Learning how to utilize new social media platforms is powerful. Being able to share your product with more people and reach more of your target audience is always a valuable skill. But the most important skills you should be gaining are outside of the technology itself.
The reason that so many companies are hiring someone solely for social media is because it's not necessarily the social media platforms themselves that they need help with, but the content creation and community management that goes along with it.
A lot of times, they need someone to take over their Facebook page or Twitter account, but they don't have the time to create great content themselves and respond to all of their fans. The first thing you need to do as a Social Media Intern is make sure you know what kind of content your company needs.
If they've already been posting, see what kind of posts get the most reactions and engagement from followers. If they haven't already started posting, learn about their products or services and think about who their ideal customers are. Then, start thinking about what you can post that will be helpful or relevant to these people.
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